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Case Studies

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Team

Adam Weisman

Adam Weisman Volunteer

Adam Weisman currently works for Analysis Group LLC., a Boston-based economic consulting firm, primarily focusing on an…

Adam Weisman

Adam Weisman

Position: Volunteer

City: Boston

Employer: Analysis Group

Undergraduate: Middlebury

Adam Weisman currently works for Analysis Group LLC., a Boston-based economic consulting firm, primarily focusing on antitrust litigation in the high-tech sector, as well as the valuation of privately held companies, financial instruments, intellectual property, and consumer brands for Fortune 500 companies. Previously, Adam worked at a Boston-based emerging growth investment bank focused on technology, digital media, and clean-tech companies.

Projects

  • East Boston Indian Restaurant (September, 2011)
Vinay Badami

Vinay Badami Director

Vinay is currently an MBA candidate at The Johnson School at Cornell University. He is the COO of the BR Venture Fund,…

Vinay Badami

Vinay Badami

Position: Director

City: Boston, MA

Employer: L.E.K. Consulting

Undergraduate: Cornell University

Vinay is currently an MBA candidate at The Johnson School at Cornell University. He is the COO of the BR Venture Fund, Cornell's seed-stage venture capital fund, and serves on the board of GNS Healthcare. Before Johnson, Vinay worked for GreatPoint Ventures, focusing on seed-stage commercialization of new technologies in the clean-tech, biotech, and material science sectors. Vinay began his career as a consultant for Simpson Gumpertz & Heger, where he focused on evaluating emerging technologies and developing engineering solutions for architects. While at SGH, Vinay served on the board of the U.S. Green Building Council, a non-profit dedicated to environmental and community sustainability. Prior to joining SGH, Vinay led a Cornell-based team providing clean-tech and strategy consulting for a sustainable development in Hawaii. He received a degree in Mechanical Engineering from Cornell University.

Projects

  • Martial Arts Studio (May, 2011)
  • East Boston Indian Restaurant (September, 2011)
Bryan Solar

Bryan Solar Co-Founder

Bryan Solar currently works with the Brookeside Group, where he is focused on sales effectiveness and corporate-client…

Bryan Solar

Bryan Solar

Position: Co-Founder

City: Boston

Employer: Brookeside Group

Bryan Solar currently works with the Brookeside Group, where he is focused on sales effectiveness and corporate-client development programs. In addition to his functions on external consulting projects, Bryan is involved in marketing and business development for Brookeside, which has been named one of the fastest growing private companies the past three years. Prior to joining Brookeside, Bryan co-founded Lazy Mule Laundry which doubled in revenue every quarter for two years, prior to its sale in 2008. Bryan’s experience also includes work for Shell Limited’s Competitive Intelligence group in Beijing and the US Commercial Service in Madrid. Bryan holds a BA from Colby College, where he concentrated on International Economic Development and Mandarin Chinese.

Projects

  • Martial Arts Studio (May, 2011)
  • East Boston Indian Restaurant (September, 2011)
Jon Scherr

Jon Scherr Volunteer

Jon is the Founding Director of Operations of Blueprint Schools Network, a Massachusetts-registered nonprofit organizat…

Jon Scherr

Jon Scherr

Position: Volunteer

City: Boston, MA

Employer: Blueprint Schools Network

Undergraduate: Dartmouth College

Jon is the Founding Director of Operations of Blueprint Schools Network, a Massachusetts-registered nonprofit organization that works directly with government organizations to implement a research-based framework to transform the lowest performing schools across the country. Currently Blueprint’s portfolio of schools serves more than 20,000 students in low-income communities across the United States. Prior to launching Blueprint, Jonathan was a Program Manager for the Education Innovation Laboratory at Harvard University (EdLabs) where he developed and implemented new innovations in education reform across the country, including the start up of The Griffin Early Childhood Center, a $10 million privately funded school start-up in Chicago’s south suburbs and a $10 million 30-school pilot of computerized learning systems in New York City. Prior to joining EdLabs, Jonathan worked with Monitor Clipper Partners (MCP), a $2.3 billion private equity fund where he developed strategies for the acquisition and operational improvement of multi-million dollar companies in education, consumer products, retail, software, and logistics industries. John received his A.B. summa cum laude in economics from Dartmouth College.

Projects

  • East Boston Indian Restaurant (September, 2011)

East Boston Indian Restaurant (September, 2011)

Situation Assessment

  • A local restaurant  is restaurant located in East Boston, which was started in 2010. The restaurant provides Pakistani and Indian cuisine in adherence to Halal standards and is the only such restaurant in the area.
  • The restaurant was financed through non-institutionalized debt which the owner acquired through friends and family, as a result of previous credit issues.
  • Since its opening, the restaurant has seen customer traffic decrease dramatically and has been operating at break-even or a loss for the majority of the year.
  • To date, the owner has done close to nothing substantive to market the restaurant.
  • Due to the restaurant’s inability to be financially self reliant, the owner splits his time between running the restaurant and driving a cab.
  • Main Street Partners worked with the restaurant over a period of 7 weeks, and created a program specific to the strategic initiatives the owner and MSP identified as being potential drivers to the restaurant’s business success.

Overview of Project Outcomes

  • Performed a SWOT analysis that enabled the restaurant to capitalize on its individual strengths and weaknesses, as well as the specific demographics of the area, resulting in menu translations, new signage, and a focus on the delivery business.
  • Created a website and mobile application that dramatically increased the restaurant’s visibility with potential customers, which resulted in significant increases to the restaurant’s delivery business.
  • Later worked with the owner’s son to understand how to edit site and run online advertising campaigns for the restaurant moving forward.
  • Developed a feedback mechanism for the restaurant to understand customer attrition, resulting in a creation of best practices for customer interactions.
  • Collaborated with the owner to complete a full re-branding for the business, which resulted in a consistent theme throughout the business.
  • Intervened before the owner invested in a marketing effort that would have had a highly negative, if not fatal, impact on the business.
  • Assisted the owner in understanding his credit score and debt circumstance, in order to secure more working capital for the business in the future.

What you have done in the last 8 weeks, I could not have done in the next two years.  I cannot thank you enough!

- Business Owner

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